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Looking Forward: DVB-TA using Watermarking
https://dvb.org/wp-content/uploads/2021/04/3_verance_winograd.pdf
Watermark Embedder. IP SCTE 104 HD-SDI HD-SDI SCTE 104 DVB TS. WM. Transcoder / Multiplexer STB / PVR DAS App. HDMI. WM. Application Server. IP. Encoder / HD-SDI. Multiplexer. WM. SCTE 104. Broadcaster Deployment Model for Watermarking Standards-based audio and video watermarking passes through all legacy equipment and interfaces
Verance Adds Video Watermarking To Its Suite of ...
https://www.verance.com/verance-adds-video-watermarking-to-its-suite-of-advertising-and-interactivity-technologies/
Verance is utilizing audio and video watermarking to demonstrate DAI, sports betting and leading interactive use cases at CES in Las Vegas from January 7 th – 10 th, 2020. ABOUT VERANCE Verance® Aspect™ is a global watermarking platform that powers broadband features on broadcast television by enabling sports betting, dynamic advertising and …
ADB2+TA Implementation for Broadcasters
https://www.hbbtv.org/wp-content/uploads/2021/10/21-10-19-HbbTV-ADB2TA-Webinar-Slides-Verance-Winograd.pdf
Watermark Embedding 1. Audio watermark must be present throughout the service. 2. Video watermark must be present through the replaceable inventory. 3. Watermark embedders must be time synchronized to the automation master clock. 4. Perform HbbTV watermark insertion after A/V enhancement but before proprietary watermark embedding (e.g. …
Targeted Advertising using Watermarking
https://www.hbbtv.org/wp-content/uploads/2021/11/8-Jason-Patton-Targeted-Advertising-using-Watermarking.pdf
Watermark Embedding 1. Audio watermark must be present throughout the service. 2. Video watermark must be present through the replaceable inventory. 3. Watermark embedders must be time synchronized to the automation master clock. 4. Perform HbbTV watermark insertion after A/V enhancement but before proprietary watermark embedding (e.g. …
Verance - Measure, Enhance, and Protect TV, Video and …
Measurement. Aspect provides first party, household-level audience measurement data across devices and distribution environments. Augmented with demographic and psychographic data, Aspect enables census-level audience insights to inform television programming, marketing and advertising sales efforts. Discover Aspect Measurement.
Verance Adds Video Watermarking to Aspect | TV Tech
https://www.tvtechnology.com/equipment/verance-adds-video-watermarking-to-aspect
Verance says that the audio and video watermarking technology of Aspect enables users to activate Dynamic Ad Insertion across all devices and distribution paths; it has 100% positive identification of live and time-shifted content, able to distinguish between DVR playback and VOD; frame-accurate timing; tuned to be invisible to the viewer; and interoperable with …
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