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Radio as a Medium of Mass Communication - …

    https://www.ukessays.com/essays/media/radio-medium-mass-communication-1615.php
    Radio as a Mass Medium Radio is the transmission of signals by modulation of electromagnetic waves with frequencies below those of visible light. In electronics, modulation is the process of varying one or more properties of high frequency periodic waveform, called the carrier signal, with respect to a modulating signal.

Why radio is still the most powerful medium

    https://www.mediaupdate.co.za/media/143505/why-radio-is-still-the-most-powerful-medium
    Radio is considered to be one of the oldest mediums in the media industry. Even though it's a medium often associated with the past in popular culture, it continues to thrive in the Internet era. Why is this the case?

Audio: Standing the test of time from radio ... - medium.com

    https://medium.com/redhill-review/audio-standing-the-test-of-time-from-radio-to-clubhouse-b058aa5bb0f8
    Audio has stood the test of time as a key tool and medium crucial to storytelling. In the very early days, town criers, priests in temples and …

CHARACTERISTICS OF RADIO

    https://nios.ac.in/media/documents/srsec335new/335_Mass_Communication_Eng/335_Mass_Communication_Eng_L9.pdf
    and entertainment . Radio news can be heard anywhere using an inexpensive receiver. Even the most economically backward sections can afford to use the medium of radio. x Radio is the best medium of entertainment. It provide healthy entertainment to the listeners. x There is plenty of music of different types available to people.

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