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Audio - IAB
https://www.iab.com/topics/audio/
IAB Audio Committee Brings together leaders from across the digital audio ecosystem to establish industry guidance by creating standards and best practices that help bring clarity to the audio marketplace. IAB CRO Council Convenes chief revenue officers of leading publishers and platforms to discuss best practices and emerging trends.
Audio 360 - IAB
https://www.iab.com/events/audio-360/
Audio has a long history with advertising that started way before the podcast boom. From a simple jingle to a terrestrial radio advertisement, there are certain sounds we associate with brands. The dial-up tone was just the beginning. Audio 360 dives into where audio has been, where it’s going, and how advertisers are taking advantage … Continued
Audio & Video Archives - IAB
https://www.iab.com/iab_guideline_type/audio-video/
Training In-depth crash courses covering a variety of digital media topics; Certification The only accredited professional certification programs in digital media
IAB Digital Audio Buyer’s Guide 2.0
https://www.iab.com/insights/iab-digital-audio-buyers-guide-2-0/
IAB Digital Audio Buyer’s Guide 2.0. Nov. 29, 2016. Table of Contents. The demand for digital audio is growing, driven by connected lives that rely more and more on mobile devices. According to the most recently reported study of consumer adoption of digital media, The Infinite Dial 2016 by Edison Research and Triton Digital, 57 percent of ...
2019 DIGITAL AUDIO BUYER’S GUIDE – 2 - iab.com
https://www.iab.com/wp-content/uploads/2018/12/Digital-Audio-Buyer’s-Guide-–-2.0-01112019.pdf
IAB and the members of its Digital Audio Committee have pursued a goal of educating marketers and agencies, creatives, planners and buyers about audio advertising opportunities and discussing best practices and guidelines for building highly successful audio campaigns. Digital Audio’s Value Proposition to Advertisers
Digital Audio Ad Serving Template (DAAST) - IAB Tech Lab
https://iabtechlab.com/standards/digital-audio-ad-serving-template-daast/
The Digital Audio Ad Serving Template (DAAST) is the IAB’s first technical solution addressing the fragmented audio advertising market. DAAST provides a common set of specifications for audio ad delivery, execution, and reporting across a wide variety of devices and platforms.
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