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SBS Digital Audio CPMs Soar in WideOrbit Programmatic Pilot
https://www.wideorbit.com/press/programmatic-digital-audio-cpm-growth/
WO Programmatic Digital Audio enables participating media companies to employ a variety of marketplace styles to avail inventory and execute automated advertising transactions. In the “open marketplace” model, media companies avail digital audio advertising inventory through WideOrbit’s WO Streaming digital audio platform. Like other real-time buying (RTB) digital …
How To Create Audio Ads: 8 Tips for Digital Advertising ...
https://www.voices.com/blog/audio-ads/
Audio ads have become one of the most prominent forms of digital advertising in the world today. Served to listeners through a range of distribution channels, including podcasts, smart speakers, audio search, music streaming services, and traditional radio, audio ads are a central component of the audio revolution that has taken the world of advertising by storm.
Ad Buyers Usually Pay More Than $20 For Connected TV …
https://www.emarketer.com/content/ad-buyers-usually-pay-more-than-20-for-connected-tv-cpms
CPMs for in-stream ads on connected TV ranged from $19.84 to $28.33 during the timeframe of Q4 2017 to Q4 2018. The more common in-stream desktop and mobile web ads also frequently fetched double-digit CPMs, across various providers, though prices were on the much lower end of the double-digit spectrum.
This Startup Is Using In-Game Audio Ads To Monetize Apps ...
https://www.adexchanger.com/gaming/this-startup-is-using-in-game-audio-ads-to-monetize-apps-without-being-annoying/
Gamejam tested Odeeo audio ads in 30 of its games so far. It’s still early, but Calderon said many of these apps are seeing more engagement and stronger retention. The CPMs are also pretty good, he said, and are higher than CPMs for regular banner ads served on their own. “We’re seeing CPMs for audio ads that are similar to native CPMs.
CTV Advertising Rate: Everything You Need To Know : …
https://keynesdigital.com/ctv-advertising-rates/
Here is a comparison of the average CPMs for a 30-second commercial spot: Local TV Spots: $5 to $35 CPM; National TV/Cable TV Spots: $20 CPM; YouTube: $10 CPM; Hulu: $30 CPM; CTV: $35 to $65 CPM; CTV advertising companies report that these rates fluctuate based on demand and are negotiable, especially if you do a large pre-buy of advertising time.
Programmatic Audio Advertising: Pros, Cons, and Future ...
https://smartyads.com/blog/programmatic-audio-advertising/
Programmatic audio is a digital advertising format designed for placement in audio content like podcasts, digital radio, and music-streaming services. Like the rest of the programmatic formats, it utilizes algorithmic buying technology in order to automate the process of ad selling and insertion.
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