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Why brands should look to audio | Ad Age
https://adage.com/article/npr/brands-marketers-future-audio-found-listening-consumers-voices/315194
According to the Spring 2018 Smart Audio Report from NPR and Edison Research, an estimated 43 million people over the age of 18 in this …
Advertising, Marketing, Agency, Tech and Data News | Ad …
Since 1930, Ad Age is your daily-must read covering the rapid changes taking place in media, retail, food and beverage, sports marketing, travel and more.
Metaverse, audio and gaming advertising—what to expect …
https://adage.com/article/opinion/metaverse-audio-and-gaming-advertising-what-expect-2022/2392751
As spend on gaming goes up, advertisers will demand verification. According to eMarketer, consumers spent 9 billion hours in Q2 2021 watching livestreamed video game content around the world ...
NFL’s Super Bowl commercial include puppetry and CGI | …
https://adage.com/article/special-report-super-bowl/nfls-super-bowl-commercial-include-puppetry-and-cgi/2397556
The NFL is using the same agency-director team that made the 2019 spot, 72andSunny and Peter Berg. But joining the team this year is the production studio Swaybox, a New Orleans-based startup that ...
Instacart launches TikTok campaign before the ... - …
https://adage.com/article/special-report-super-bowl/instacart-launches-tiktok-campaign-super-bowl/2398386
3 hours ago · Get the latest Ad Age Super Bowl 2022 news here. This social-first push comes after the company’s “How Homemade is Made” campaign that ran across digital and out-of-home and partnered with ...
Serena Williams is a fierce bowler in Michelob Ultra’s ...
https://adage.com/article/special-report-super-bowl/serena-williams-fierce-bowler-michelob-ultras-super-bowl-ad/2398431
5 hours ago · By E.J. Schultz. Published on February 08, 2022. Serena Williams—feared for years on the tennis court—is equally intimidating at the bowling alley. That is …
Cannes: Six Pages of Photos, Two 'Visualizing ... - …
https://adage.com/article/news/cannes-pages-photos-visualizing-cannes-videos-stories-audio-reports/118701
And then, of course, there's Ad Age editor at large Matthew Creamer's gonzo columns from the underbelly of the annual Cannes blowout. Cannes: Six Pages of Photos, Two 'Visualizing Cannes' Videos ...
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